It simply baffles me how many SEO experts will quickly denounce Cloaking as “unethical” or against Google’s TOS or even label it as spam which manipulates search results but then on a daily basis create artificial, manual or software generated backlinks for clients.

If you are distributing countless articles with links or posting on blogs/forums to obtain backlinks or using automated backlinking software, isn’t that also spamming to manipulate search engine results?

What is the difference? It all violates Google’s TOS.

There is also a silly mindset that whitehat SEO is risk free and blackhat is full of risks. Really? How many whitehat sites, that supposedly conformed to all of Google’s TOS, suddenly lose their ranking and all their business when Google decides to do a major algorithm update? Ha! Where is the reward for loyalty from Google?

So does “blackhat” or being “unethical” really exist anymore? Isn’t this really about traffic, conversions and surviving within an ever tightening monopoly created by Google for which we now are left with few other options, unless to line the pockets of Google shareholders.

Content is King, this is the thumb rule; This is important key in White Hat SEO.

Anyhow lately few content authors have tried few Black Hat SEO to gain popularity within short period and it will last only for short period anyway.!