All the site or content owners are more concerned with Search Engine Optimization (SEO). Since this has direct impact on the traffic generated from organic source like google, yahoo, etc. In general SEO is a process of arranging the content of site / blog to gain high ranking in most of the search engines. The search engine rankings are generated by certain algorithms powered by individual search engines; SEO would create a friendly page for crawler to understand and hence try to gain higher ranking when rated by the search engine algorithm.
When it comes with SEO you will see everyone prominently talking about two techniques namely referred as White Hat SEO and Black Hat SEO. Black Hat SEO is bad and White Hat SEO is good based on the ethical values. Both the technique are aimed in driving more traffic from search engines.
White Hat SEO
In this the SEO start originally with the content; creating a content which unique and that answers to a searchers. Search engine optimization will make sure your site is crawlable and know to search engine robots. This level of optimization is done by rewriting the title, descriptive information etc. If required the content might also be represented in a better way but without altering the quality of the content. While writing the content correct key word considerations has be given.
In other terms white hat SEO involves creating a content that is both understandable for people and spiders. White Hat Search Engine Optimization follows all the guidelines, terms, and conditions set forth by the search engines(most likely google, yahoo, live).
Black Hat SEO
Black Hat SEO is refereed to unethical practice by which gaining a higher ranking for an irrelevant Key word or Key phrase (which is mostly highly popular). Black hat methods employs technique which fall outside of the guidelines issued by the Major Search Engines. These days Black Hat SEO techniques are used highly not just to gain ranking against popular keywords but also to compete with other webmasters.
This is also sometime refereed as search engine spamming. I’m not going to talk about the methods in creating it but in simple heavy usage of keyword, creating doorway pages, etc. Black hat technique might generate high traffic for only short period of time.
The search engine alogrithms are getting smarter and it will penalize the site if it has employed black hat techniques to gain ranking. Be care in choosing which SEO methodology you are going to deploy in your site. If you’re looking for a SEO consultant make sure they doesn’t deploy any black hat technique.
Which hat would you wear when it comes to SEO?
If you like this post, buy me a coffee.