ChaCha, a people guided search engine
Posted On March 4, 2007
ChaCha is a next generation search engine that powers people guided search. If you’re tried up with traditional search engines with over crowded results; then you may need to try out the guided search from ChaCha.
ChaCha offers search paired with a real guide who can help you in figuring out your search term. With ChaCha, Search Engine market gets into Social too. In Web 2.0 world it is almost inevitable to get away from social network. ChaCha relies upon powerful guide community which round near to 20K+. The guide gets paid upto $5 per search hour which is really great.
There are couple of methods to use search on ChaCha. They have got traditional search engine is good but same as other conventional one so it does not grab user attention. The real cool service is guide driven search, via an instant message screen on the page. While the search does not provide best information on net, it was fun searching with a guide. It is kind of calling directory service for finding some information.
Scott A. Jones, co-founder, Chairman and CEO of ChaCha Says,
“We wanted to solve the problem search engine users are experiencing with existing services – that is, the massive volume of search results they must sift through online. We’ve addressed the problem with a comfortable and familiar search experience that improves upon the shortcomings of first-generation search engines. Connecting experienced guides with those searching for information in real-time is a powerful thing and brings a whole new dimension to Internet searching.”
From ChaCha About page,
The answer is that it has a dual meaning. First, “Cha” means “search” in Chinese. Second, the ChaCha is a popular, fast-paced dance. Therefore, we are named ChaCha because we are the only search engine that allows people seeking information to instantly connect online with live ChaCha Guides that lead them (much as they would in the dance) to the most relevant results on the Internet.
What ChaCha has to improve?
In my initial glance and experience with ChaCha, I see these are areas ChaCha should improve upon.
- Chacha has to rework on the entirely on it user interface. The current user interface is overloaded that does not make the navigation much easier.
- Over Crowded and Non-Contextual ads makes the user experience more clumsy
- ChaCha should develop more versatile search algorithm to guide the user with more accurate experience.
- ChaCha should put in more robust technology to fight abuse. TechCrunch reports 90$ of ChaCha is prankster. It should frame stong abuse policy.
I will be writing more about ChaCha guide functionality if i get a chance to be a ChaCha guide 🙂
Bottom line, search engines goes social too.